East Notes: A-Rod, Red Sox, Markakis

We checked into the west earlier tonight; now, let’s look at the latest from the east:

• The Yankees are prepared to go to arbitration to avoid paying Alex Rodriguez any home run marketing bonuses, Bill Madden and Teri Thompson of the New York Daily News report. Rodriguez is seeing plenty of plate appearances, and it is probably only a matter of time before the issue is triggered. New York will simply not declare any triggering home runs as milestones (click here for an explanation of how the contract works), leaving it up to Rodriguez and the union whether to file a grievance.
• The Red Sox’ prescient pursuit of Mookie Betts in the 2011 draft is at least partially attributable to the concept of neuroscouting, writes Alex Speier of the Boston Globe. To some extent, it seems, the club is still working to assess the merits of its neurological program, as well as to delineate between its scouting and development components. GM Ben Cherington explains the intuition that justifies the effort: “If you have that strength, then you might improve that. Hopefully we think we can improve it. But the player who starts with the advantage still probably has the advantage.”
• At the big league level, Cherington is trying to return the Red Sox to the depth it had in 2013, Tim Britton of the Providence Journal reports. Protecting against (or avoiding) injury and underperformance are key goals, of course, and depth — as well as the intelligent deployment of it — can help to maximize productivity.
• The Braves’ offseason was dedicated rather clearly to shedding salary and adding young pitching, with the notable exception of the signing of Nick Markakis. David O’Brien of the Atlanta Journal-Constitution looks at the reasoning, explaining that the team was motivated both by near-term and mid-term goals. At its most basic, there was simply a hole in right field that needed to be filled. But the organization also wanted to add a steady, veteran presence to the lineup and clubhouse over the next few years. “This guy’s a great leader and a great player,” said assistant GM John Coppolella. “We thought he fit us really well. We had a lot of inside information from Dave Trembley, who managed him when (Markakis) was a kid with the Orioles. … There isn’t anything wrong with this player, anything that he doesn’t do well. He’s a very good player who fits not only what we’re going through now as we try to remodel, but as we start getting to the playoffs and getting to the World Series, he will be a key part of that as well.”