The Red Sox love a good mantra or idea to rally around when the playoffs approach.  In 2003, the BoSox implored each other to “Cowboy Up.”  In 2004, the Red Sox termed themselves as the “Idiots.”  This year, the Red Sox want everyone to fear the beard as much of the roster is now sporting some sweet facial hair, writes John Tomase of the Boston Herald.  Here’s more out of the AL East..

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