The Rockies have announced the extension of their contract with AT&T SportsNet, as Kyle Newman of the Denver Post was among those to report. Details on the length and value of the pact are not known.
These entities already had an arrangement for the 2020 season pursuant to their preexisting agreement. Earlier this year, owner Dick Monfort referred to the TV deal as being three or four years old, so that was obviously a shorter-term arrangement than those we’ve seen in some other circumstances.
In terms of the money involved, Monfort had cited a “sizable jump” in the rights fee amount in the prior deal. In its breakdown of the Rockies’ financial situation, Forbes claims that the present TV rights fee sits at an average of $20MM annually. The new one, it estimates, could double that sum — though whether it has in fact done so is not known. Whatever the precise amount of the past and future rights fees, it’s not likely an industry-leading amount.
It’s certainly possible that the Rox have boosted their earnings in a meaningful way, though this renegotiation doesn’t exactly come as a surprise. And the organization did not exactly help its leverage on the field, limping to a 71-91 record after two straight Wild Card campaigns.
With numerous roster needs to address, the Rockies will need every available cent of payroll they can muster to turn things around. The club ran its Opening Day payroll up to a team-high $145MM this year and already has $120MM committed (before accounting for significant arbitration raises) for 2020.