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MLB, Turner Sports Reach Billion-Dollar Deal To Broadcast LCS

By George Miller | June 13, 2020 at 5:17pm CDT

5:17PM: The new broadcast contract covers the 2022-2028 seasons, with Turner Sports paying roughly $470MM per season, as per John Ourand and Eric Prisbell of Sports Business Daily.  In addition to the one LCS, Turner will also have the rights to two Division Series and one wild card game per year.  This is notable given that expanded playoffs have been a prominent part of negotiations between players and owners for the 2020 and possibly the 2021 season as well.  “The expectation is that this deal does not include rights to any additional playoff games, which would have to be negotiated separately,” Ourand and Prisbell write.

4:23PM: MLB has reached an agreement on a billion-dollar deal with Turner Sports that will allow the network to continue broadcasting a postseason package that includes one League Championship Series, reports Andrew Marchand of the New York Post. Though the length and precise terms of the deal remain unknown, it’s expected to be a considerable increase over the $350MM Turner had been paying annually under their current agreement.

The two sides have agreed to a deal in principle, but it is not finalized and has not yet been voted on for approval by the owners.

The network’s current deal expires following the 2021 season, so it will remain in place for this season with the new deal’s term beginning a few years from now.

While the deal itself is no doubt notable for the sport, its announcement comes at an awkward time for the league, given the state of negotiations between the owners and the players. And although the consummation of a new contract won’t have any real ramifications on this season in particular (it won’t kick in until 2022), the sheer value of the TV revenue on tap may cast doubt on MLB’s stance that it would be unable to shoulder revenue losses with no fans in the stands this year—especially in light of Cardinals chairman Bill DeWitt’s claims that baseball “isn’t very profitable.”

In negotiations between the players’ association and MLB, owners have been insistent on offering players less than their full prorated salaries, a concession that the players have thus far been unwilling to accept. Needless to say, this development doesn’t strengthen the league’s posture. We’ll keep our fingers crossed that the parties can come to an agreement that puts 2020 baseball back on the menu.

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70 Comments

  1. thorshair

    5 years ago

    What a waste of money considering there isn’t going to be a LCS

    1
    Reply
    • davidk1979

      5 years ago

      This deal takes effect after this year

      Reply
      • looongball

        5 years ago

        Another HORRIBLY bad Manfred idea. Most Americans don’t have access to every cable network. Manfred has no respect for the fans and the major networks don’t care.

        Reply
        • JtS12

          5 years ago

          Most Americans have access to cable or some sort of streaming service like Hulu or YouTube TV or Sling. I believe the Turner channels can all be streamed through those platforms. How else would you suggest broadcasting the games?

          Reply
        • Questionable_Source

          5 years ago

          You’re right. If someone offers him $3BIL to set up cameras on a baseball field, Manfred should tell them to go $#@! themselves.

          Reply
    • jorge78

      5 years ago

      I’m sure there is a
      “no play, no pay”
      clause…..

      Reply
      • looiebelongsinthehall

        5 years ago

        Agreed. All future negotiations for anything live has to have changed.

        Reply
    • Kayrall

      5 years ago

      This is bad for baseball if it’s a cable network.

      Reply
      • terry g

        5 years ago

        TBS is a cable network.

        Reply
      • davidk1979

        5 years ago

        They’ve been on cable for decades

        Reply
      • JtS12

        5 years ago

        I think you can still stream TBS and TNT through some of the streaming services like Hulu. Not positive but if so it shouldn’t be too big a deal. People could watch through their cable or through Hulu, YouTube TV, etc.

        Reply
    • wordonthestreet

      5 years ago

      Try reading the article first Thorshair

      1
      Reply
      • AngelDiceClay

        5 years ago

        Typical Mets fan, clueless

        Reply
  2. jeterleader

    5 years ago

    now we’re getting somewhere….. I think

    Reply
  3. davidk1979

    5 years ago

    So much for being an owner not being the profitable amirite Bill Dewitt?

    3
    Reply
    • KCJ

      5 years ago

      Excellent! The Ricketts family will finally be able to eat 3 meals a day!

      5
      Reply
    • knuck2

      5 years ago

      So, a billion will pay Trout, Harper and Strasburg?

      1
      Reply
      • DarkSide830

        5 years ago

        …who are not on the same team

        2
        Reply
      • natsgm

        5 years ago

        “expected to be a considerable increase over the $350MM Turner had been paying annually”. Man i didnt know those three each made $100 million a year

        1
        Reply
      • AngelDiceClay

        5 years ago

        Over 12 years

        Reply
    • Questionable_Source

      5 years ago

      Assuming an equal split, that’s $15.6M, which is way more than the cardinals payroll, amirite?

      Reply
  4. Ricky Adams

    5 years ago

    Love it when ppl comment, and it’s obvious by comment they didnt even read article.

    5
    Reply
  5. jb226

    5 years ago

    Any time you hear something like “not very profitable,” simply be aware of how easy it is to bury profit.

    2
    Reply
    • rookiegreg

      5 years ago

      Simply be aware that “not very profitable” is a relative term. From his POV it might not be that great. He didnt say “we don’t make any money”

      Reply
      • jorge78

        5 years ago

        Rich people always think
        the glass is half full…..

        Reply
      • drtymike0509

        5 years ago

        Exactly, less profit doesn’t mean no profit at all.

        Reply
        • b-rar

          5 years ago

          If they can cover the players’ salaries and also keep the lights on, they should pay them. Why should anyone be ok with owners helping themselves to a share of the money they already agreed to pay just because they’re not pocketing quite as much profit as they would have if not for the virus?

          Reply
      • looongball

        5 years ago

        If they want fans back, open the books.

        Reply
    • A'sfaninLondonUK

      5 years ago

      @jb226

      Divided by 30 owners and assuming firstly it’s in $100 dollar bills and secondly they use the Manfred patented “piece of metal” shovel, in approximately 46 minutes the whole lot will be buried and will re-appear as a loss due to the cost of materials.

      1
      Reply
      • johnrealtime

        5 years ago

        Love this comment

        Reply
  6. Perksy

    5 years ago

    Damn that stinks. TBS has the worst coverage. Their broadcasts the sound is drowned out from the crowd in all the games.

    Reply
    • coachtim

      5 years ago

      Good let the fans drown out Smoltz. He breaks down every pitch of game

      Reply
      • Appalachian_Outlaw

        5 years ago

        So you’re upset over an analyst… um… providing too much analysis?…

        What would you prefer he talk about? Lol.

        Reply
  7. mike156

    5 years ago

    Repeat after me, “It’s good to own a baseball team.”

    1
    Reply
    • braveshomer

      5 years ago

      ‘Its good to own a baseball team’….extremely good lol !

      1
      Reply
  8. Rob66

    5 years ago

    Good. Time for the owners to give enough to get season started!

    1
    Reply
    • youngTank15

      5 years ago

      Too much nonsense going on now for sports.

      Reply
  9. braveshomer

    5 years ago

    Wow! Worst timing ever to announce this…How dumb can the owners be to do this now whilst claiming poverty. Just lost all leverage and here comes a stupid 48 game season smh…

    5
    Reply
    • drtymike0509

      5 years ago

      I was thinking the same thing. Funny how things work, or a lack of reasoning may be to blame instead…

      Reply
    • AngelDiceClay

      5 years ago

      It doesn’t take effect the second it’s announced

      Reply
    • wild bill tetley

      5 years ago

      This is on Manfred.

      Reply
  10. kreckert

    5 years ago

    But the sport is not profitable…

    Yeah. Right.

    Reply
    • AngelDiceClay

      5 years ago

      They said not as profitable. Not that wasn’t profitiable

      Reply
  11. insidethepark9

    5 years ago

    So TR isn’t going to cover the Yankees story….interesting.

    1
    Reply
    • SalaryCapMyth

      5 years ago

      You know that’s pretty new stuff coming out. You think the ink can dry on the paper before you get annoyed with MLBTR writers for not getting an article out yet?

      1
      Reply
      • jd396

        5 years ago

        Wait a week and it turns into “Geez not another MLBTR post about this Yankees story”

        Reply
  12. toycannon

    5 years ago

    Ugh. More Ernie Johnson.

    Reply
    • Perksy

      5 years ago

      That’s what I say, he is awful. Plus TBS you can’t hear the crowd, it sounds like games are taped when they broadcast.

      Reply
      • AngelDiceClay

        5 years ago

        You said earlier the crowd was too loud. Make up your mind

        2
        Reply
        • ukpadre

          5 years ago

          But if he plays both sides he gets to whine double!

          2
          Reply
  13. CardsNation5

    5 years ago

    I wonder when that letter about The Yankees stealing signs will open. Mlb hid it.

    Reply
  14. NY_Yankee

    5 years ago

    I look at this a different way. Just imagine the players and owners came to an agreement to play in 2020, and this came out later on? You could guarantee a strike when the CBA ended.

    Reply
    • 920kodiak

      5 years ago

      Excellent point.

      Reply
  15. coachtim

    5 years ago

    Good now even more commercials to pay for it. 10 mins between half innings. Just what we wanted. ⚾️⚾️. 5.5 hour games

    Reply
  16. Iknowmorebaseball

    5 years ago

    Boy does DeWitt sound like a shyster saying it’s not profitable owning a major league baseball team. I would expect that from Cardinals

    Reply
    • CardsNation5

      5 years ago

      I love it when fans try and down the Cardinals. Jealousy and envy will get you nowhere

      Reply
    • AngelDiceClay

      5 years ago

      He never said it not profitable. He said not AS. Profitable

      Reply
  17. bravos4evr

    5 years ago

    $4m more per team

    Not so much when you break it down like that.

    1
    Reply
    • pdxbrewcrew

      5 years ago

      Not even enough for a decent relief pitcher.

      Reply
  18. 920kodiak

    5 years ago

    Don’t teams make the bulk of their money from whatever regional sports network they either own or from broadcast rights fees. Well, except the Nationals, I guess.

    Reply
    • jd396

      5 years ago

      The local and national media deals total up to about half the league’s revenue.

      Reply
  19. okinnitram

    5 years ago

    Seriously, this is not the deal that they should have finalizing today. Tone deaf on MLB imo

    Reply
  20. Logjammer D"Baggagecling

    5 years ago

    How about focusing on getting baseball this season by any means necessary.

    Reply
    • youngTank15

      5 years ago

      Unrest everywhere, police being disbanded or resigning, autonomous countries being created and not to mention the second wave of the virus. Not the time for sports.

      Reply
  21. Doug Dueck

    5 years ago

    Manfred and MLB take their chunk out of this annual payment too. I do wonder how much of the annual payment does actually go to each team.

    Reply
    • HubcapDiamondStarHalo

      5 years ago

      Each team gets eighteen dollars and change. Owning a baseball team isn’t all that profitable.

      Reply
    • AtlSoxFan

      5 years ago

      You mean to imply MLB has costs and employees beyond what each team does? Thats it’s not just the teams plus 2 MLB figureheads?

      Blasphemy!

      That means MLBPA’s position that all revenue goes to each team every season isn’t true, and undercuts Tony Clark’s demands!

      This cannot be allowed to stand!

      Next I expect you’re going to try to get me to believe that teams have more expenses than just player payroll, or that each franchise doesn’t earn 300 million in pure profit per season???

      Reply
  22. jd396

    5 years ago

    Like there’s gonna be an LCS

    Reply
  23. Big Hurt

    5 years ago

    “The expectation is that this deal does not include rights to any additional playoff games, which would have to be negotiated separately,” Ourand and Prisbell write.
    That is, of course, unless the MLBPA association is involved, to which they can be heard whimpering “BUT WE HAD A DEAL!!!”

    Reply
  24. pjmcnu

    5 years ago

    Tell us again how owning a baseball team isn’t profitable, Bill DeWitt? Or does this money go to Cards TV Rights LLC, so you just don’t count it as “St. Louis Cardinals Baseball Club” money?

    Reply

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