Krall: New TV Agreement Allows Reds To “Work A Little Bit More” In Free Agent, Trade Markets

The Reds reached a surprise agreement with Main Street Sports/FanDuel Sports Network (the rebranded entities formerly known as Diamond Sports Group and Bally Sports) yesterday — a one-year cable and streaming rights deal that’ll take care of the team’s broadcasts for the upcoming 2025 season. With Diamond Sports Group in bankruptcy proceedings, the Reds had turned their broadcast rights over to the league (as have several other clubs) in a less-lucrative arrangement. It’s still not clear how much extra revenue Cincinnati will pick up in the wake of this new agreement, but president of baseball operations Nick Krall told the Reds beat yesterday that there will be a positive impact on the team’s payroll, which had been close to maxed out.

“Just getting a little bit more money is great,” Krall stated (link via Gordon Wittenmyer of the Cincinnati Enquirer). “We can work a little bit more in both the free agency and the trade market.”

Reds fans will surely welcome the news of additional resources at the front office’s disposal. Krall didn’t make any definitive statements about what’s to come on the horizon, but it’s a change in tone from last week, when after the Gavin Lux trade he noted that the Reds did “not [have] a ton” of flexibility with regard to the payroll.

At the moment, RosterResource projects the Reds for a $106MM payroll — about a $6MM increase over where they finished the 2024 season. That’s generally been considered the top end of ownership’s range; Krall implied following the Lux acquisition that the inclusion of the team’s competitive balance draft pick in the swap was a creative means of fitting Lux’s modest $3.325MM salary onto the books, as it reduced the Reds’ draft budget. That doesn’t speak to a team with future acquisitions still in the pipeline.

Only time will tell the extent of the impact on Cincinnati’s spending ability. COO Doug Healy somewhat vaguely said the deal “enhances our economics slightly.” Krall’s subsequent comments more clearly suggest that the Reds could squeeze another move out of the unexpected uptick in revenue.

It’d be a major surprise if the Reds suddenly felt emboldened to spend on Anthony Santander or Pete Alonso, even as both reportedly warm to the possibility of shorter-term deals in free agency. They’ve recently been linked to reliever Carlos Estevez and were reported to have had interest in Gleyber Torres before he signed with the Tigers, as well. Wittenmyer writes that despite prior interest in Estevez, the two parties hadn’t talked in “weeks” prior to the new television agreement, as the right-hander was simply out of their price range.

Even if it’s not Estevez specifically, that interest suggests a desire to strengthen the relief corps. With regard to how the market has played out this winter, that’s arguably the “best” need to still have on any team’s to-do list. The relief market has moved slowly compared to other corners of free agency. It’s begun to pick up steam recently, but Estevez is just one of several quality bullpen arms still looking for a new home next year. David Robertson, Kenley Jansen and Kirby Yates are among the highest-profile names available, but the open market also includes names like Kyle Finnegan, Paul Sewald, Phil Maton, A.J. Minter and Tommy Kahnle, among others.