Mark Gonzales of the Chicago Tribune reports White Sox chairman Jerry Reinsdorf is not presently concerned about any adverse effects the recession might have on his club in 2009. One indicator is that ticket sales for the ’09 season are surprisingly ahead of last year’s pace.
The 2010 forecast is a bit foggier. Several of the White Sox sponsorships expire at the end of this season and contract renewals have made for difficult negotiations, according to Gonzales. Still, Reinsdorf remains optimistic. Gonzales writes,
"Reinsdorf said the projected shortfall in sponsorships in 2010 should not affect the player payroll. ’Even if we have a decline in revenue in 2010, I don’t see it having an effect on the players we want to have.’"