For the past 15 years, virtually all of the revenue generated by this website came from banner ads. Though ad rates had been dropping prior to 2020, we’ve also seen an increase in traffic to make up for it. Free websites supported only by advertising seemed to be a thing of the past, but the model was working well enough for us.
Then COVID-19 hit, reducing MLBTR’s year-over-year traffic by over 40% since mid-March. On top of that, ad rates decreased similarly. In April, I wrote a post explaining our situation. I was heartened by the response in the comments. Many longtime readers urged me to create a way to support the website directly.
Given the devastation of COVID-19, the status of a baseball website is not high on anyone’s priority list. We’ll be covering this strange 2020 MLB season with the same devotion we’ve had for hot stove news over the past 15 years. The free, ad-supported MLBTR remains unchanged. But for those regular readers who have the means and desire to support MLBTR directly, we’ve created Trade Rumors Front Office.
For $29.99 per year, Trade Rumors Front Office provides the following benefits:
- Ad-free, faster viewing experience on MLB Trade Rumors, Hoops Rumors, Pro Football Rumors, Pro Hockey Rumors, and in the Trade Rumors iOS/Android app. Please note that we may need about a week to perfect the removal of ads from the app. The ad removal will work instantly after sign-up on the four websites.
- Exclusive member-only online chats with our expert MLB writers every week. Steve Adams, Jeff Todd, Connor Byrne, and Mark Polishuk will still be doing their regular chats at MLBTR each week, open to all readers. But each week one of them will do an additional chat exclusive to members of Trade Rumors Front Office. Fewer participants means an increased chance of getting your question answered.
- An exclusive Trade Rumors Front Office badge will be displayed when you comment on MLBTR.
- Most importantly, you’ll be supporting MLBTR directly and helping to ensure our longevity and growth.