NL West Notes: Puig, Kershaw, Rockies, Garfinkel

Dodgers phenom Yasiel Puig has hired Radegen Sports Management to handle his sponsorship and marketing contracts, Yahoo Sports' Jeff Passan reports (via Twitter).  The move doesn't affect Puig's baseball representation, which is handled by agent Jamie Torres, though it ends speculation that Puig would hire Jay-Z's Roc Nation Sports agency to represent him in both on- and off-the-field ventures.

Here are some more items from around the NL West…

• The Dodgers' inability (so far) to sign Clayton Kershaw to a contract extension is the biggest surprise of the first half, CBS Sports' Jon Heyman writes.  We heard about a month ago that the two sides were making progress on a seven-year deal that would pay Kershaw at least $180MM, and the prospect of a 12-year, $300MM contract had also been discussed.
• Joc Pederson doesn't seem to have a place in the Dodgers' crowded outfield and could become trade bait before the deadline, Bill Shaikin of the L.A. Times writes.  The 21-year-old center fielder entered 2013 ranked as the 83rd-best prospect in the sport by MLB.com and has improved his stock by hitting .296/.386/.516 with 14 homers and 26 steals in 353 Double-A plate appearances this season.  Dodgers GM Ned Colletti praised Pederson's development but declined to say whether the outfielder's name had surfaced in trade talks.
• "I treat the trade deadline kind of like reading US Weekly or People magazine — entertainment value," Michael Cuddyer tells CBS Sports' Danny Knobler. "I do follow it, but I don't take everything to heart."  Cuddyer could be a trade candidate if the Rockies decide they're out of the NL West race, though since they're only 4.5 games out of first, Cuddyer and Troy Tulowitzki both hope the team doesn't give up on the season.
• Bill Center of the San Diego Union-Tribune examines Tom Garfinkel's resignation as Padres president and CEO as part of a reader mailbag.  Center doesn't think Garfinkel's departure will lead to Josh Byrnes or Bud Black being fired, as interim president/CEO Ron Fowler told Byrnes that no changes were coming in the baseball operations department.  Center also hears that Mike Dee, the CEO of both the Miami Dolphins and Miami's Sun Life Stadium, could be a contender to fill Garfinkel's old jobs.
• In NL West news from earlier today, Giants righty Tim Lincecum has drawn interest from the Tigers and other clubs as a relief pitcher, Hanley Ramirez said he wanted to stay with the Dodgers, and the Rockies acquired Armando Galarraga from the Reds.