MLB Announces Partnership With Roku For Sunday Broadcasts
May 16: MLB will get $30MM from Roku over three years for this deal, per Evan Drellich of The Athletic. That will be $8MM in the first year, $10MM in the second and $12MM in the third. That’s well below what Peacock had been paying previously but right in line with what Peacock was trying to negotiate down to. He also notes that Roku has 120 million subscribers, according to the announcement from the company and the league. A report from Tony Maglio of IndieWire in March listed Peacock’s subscriber tally as 31 million.
May 13: MLB announced that it has officially reached a deal with Roku to broadcast Sunday games. The first game of the new multi-year deal will be this Sunday May 19.
The league previously had a deal with Peacock to broadcast early Sunday games. It was reported back in April that the Peacock partnership was likely ending. Peacock evidently was willing to continue the arrangement at a lower price point than the $30MM they had been paying annually. Later reporting indicated they wanted to renegotiate the deal to around $10MM. However, MLB was close to lining up another pact with a different platform. Shortly thereafter, further reporting indicated that Roku was likely to be the new platform.
Now that the Roku deal is official, the details show it will be slightly different than the Peacock arrangement. Previously, the “Sunday Leadoff” games on Peacock all started shortly after 11:30am or just after noon Eastern, with the other games starting at least 90 minutes later to give Peacock a window of exclusivity. That will be the case with some of the contests on Roku this year, but not all. Here is the full slate, with all times ET:
- May 19, Red Sox @ Cardinals, 1:05pm
- May 26, Blue Jays @ Tigers, 11:35am
- June 2, Twins @ Astros, 1:05pm
- June 9, Giants @ Rangers, 1:05pm
- June 16, Cardinals @ Cubs, 1:05pm
- June 23, Diamondbacks @ Phillies, 11:35am
- June 30, Pirates @ Braves, 11:35am
- July 7, Diamondbacks @ Padres, 4:10pm
- July 14, Yankees @ Orioles, 11:35am
- July 21, Brewers @ Twins, 1:05pm
- July 28, Reds @ Rays, 11:35am
- August 4, Giants @ Reds, 12:05pm
- August 11, Angels @ Nationals, 11:35am
- August 18, Marlins @ Mets, 12:05pm
- August 25, Nationals @ Braves, 12:05pm
- September 1, Dodgers @ Diamondbacks, 4:10pm
- September 8, Rays @ Orioles, 12:05pm
- September 15, Reds @ Twins, 1:05pm
Another change from the Peacock arrangement is that the games will be free, with no subscription required. There are no blackouts for Roku or MLB.TV users. The full details of how to access the games are provided by Brian Murphy of MLB.com.
Since there’s less of a focus on exclusivity and the accessibility is greater than under the Peacock, it seems that Roku and MLB are more focused on building the brand and fan interest, a sentiment that is present in statement from both parties.
“As television programming, live sports, and the leagues have fragmented across networks, apps, and multiple packages, Roku—home to all of them—plays an increasingly crucial role for viewers and advertisers,” said Charlie Collier, President, Roku Media, quoted in the MLB press release. “With this deal, Roku delivers free, live, weekly Sunday baseball and 24/7 baseball curation, destinations, and channels across our platform. The lead-in to all of television is now the lead-off for Sunday baseball as well. It’s a terrific partnership.”
“With free games available to anyone, MLB games on Roku will be widely accessible to fans,” said Noah Garden, MLB Deputy Commissioner, Business and Media, also from the statement. “Since Roku serves as an entertainment gateway for millions, this partnership offers a valuable new promotional and distribution platform for MLB games and content.”
Additionally, the broadcast teams will be “market-focused,” according to the announcement. The full slate of broadcasters wasn’t announced, but Chip Caray, Will Middlebrooks and Alexa Datt are listed for the first game between Boston and St. Louis. Since Caray and Datt cover the Cards and Middlebrooks the Red Sox, perhaps each game will feature a mix of broadcasters from both teams, though that’s speculation.
In addition to the live games, there will be an MLB Zone which “will include a more robust MLB FAST channel, with premium sports content around the clock including up-to-date highlights, MLB Game of the Week replays, Minor League Baseball game replays, and other baseball content.”
MLBTR Podcast: Paul Skenes, The Prospect Hype Machine, Willson Contreras And Rising Catcher’s Interference Rates
The latest episode of the MLB Trade Rumors Podcast is now live on Spotify, Apple Podcasts, and wherever you get your podcasts! Make sure you subscribe as well! You can also use the player at this link to listen, if you don’t use Spotify or Apple for podcasts.
This week, host Darragh McDonald is joined by Steve Adams of MLB Trade Rumors to discuss…
- The Pirates promoting Paul Skenes and the pros and cons of the prospect hype machine (1:45)
- MLB’s new deal with Roku for Sunday games (12:55)
- The injury of Willson Contreras of the Cardinals and rising rates of catcher’s interference (17:50)
- The White Sox trade Robbie Grossman to the Rangers for Anthony Hoopii-Tuionetoa (25:40)
Plus, we answer your questions, including…
- If the Astros continue this horrible start through the summer months, who are some players that they might swap? (33:15)
- With the Phillies having one of the best rotations in baseball and six pitchers deep, it seems to make a guy like Mick Abel expendable. Do you think the Phillies possibly move him at the deadline? Say for a bat to possibly platoon with Nick Castellanos in right? (38:45)
- Is there any chance the Tigers may try and sell high on Tarik Skubal? He’s an ace and it would take a lot to pry him away but Detroit just doesn’t seem like a place that’ll pay him the big bucks under Chris Ilitch’s regime. Not sure his value will ever be higher especially if they continue to play how they have in recent weeks. (46:00)
Check out our past episodes!
- Luis Arráez To San Diego, Other Marlins Trade Candidates And Discussing A Potential Automated Strike Zone – listen here
- Mailbag: José Abreu Demoted, The Positional Surplus Myth, Erick Fedde’s Trade Value And More – listen here
- Mailbag: Cardinals’ Troubles, Jazz Chisholm Jr., Bad Umpiring And More – listen here
The podcast intro and outro song “So Long” is provided courtesy of the band Showoff. Check out their Facebook page here!
MLB, Roku In Talks Regarding Sunday Morning Broadcasts
Major League Baseball is in “advanced talks” with the streaming company Roku about hosting Sunday morning broadcasts this season, writes Andrew Marchand of the Athletic. Joe Flint of the Wall Street Journal first reported two weeks ago (on X) that Roku was a potential option to carry the Sunday morning games.
MLB introduced the Sunday morning game as part of a streaming deal with Peacock in 2022. The NBC streaming service walked away from that agreement a few weeks ago. Marchand writes that Peacock wanted to renegotiate the fee to pay the league roughly $10MM per season, well below the annual $30MM price it paid for the first two years. It isn’t how clear how much the Roku talks, if agreed upon, would pay the league.
Whatever the specifics, MLB evidently finds the negotiations with Roku more promising than Peacock’s recent offers had been. If talks between MLB and Roku result in a deal, the service would have exclusive broadcasting rights to a Sunday game starting at either 11:30 am or shortly after noon EDT. No other games would start before 1:30 pm that day, so the Roku game would be the sole contest for a couple hours. Peacock had 19 such broadcasts last year ranging from late April to early September. Marchand writes that Roku may take a reduced number — at least in 2024 — because five weeks of the season have already passed.
MLB has an ongoing partnership with Apple TV+ that broadcasts two Friday night games exclusively on that streaming service. That deal reportedly pays the league $85MM per season. The Roku deal would certainly be far less lucrative, reflecting both the different time slot and increased uncertainty about the broadcasting landscape.
The Diamond Sports Group bankruptcy made the future of regional sports networks a large storyline of the offseason. While the conglomerate survived to carry local broadcasts for 12 teams in 2024, questions remain about its long-term viability.
Diamond found itself back in the news this week after failing to reach agreement on a new deal with Comcast (link via ESPN’s Alden González). The distributor pulled Diamond’s Bally Sports networks off its channels as a result, leaving its subscribers without access to in-market broadcasting in cities where Diamond has the rights. MLB’s RSN deals with Diamond prevent the league from lifting blackouts for fans affected by the Diamond/Comcast dispute. That leaves fans affected with little recourse but to hope for Comcast and Diamond to eventually work out an agreement.