The Reds have been very aggressive about signing their own players to long-term contract extensions this winter, and GM Walt Jocketty hopes the moves will improve the team's attendance according to Hal McCoy of The Dayton Daily News.
"If we continue to win ... our attendance will improve, our revenues will improve and we’ll be in great shape to try and re-sign these guys," said Jocketty.
McCoy says the target appears to be 2.8MM fans in 2011, which would be an increase of about 800K fans from last season according to the data in his post. Cincinnati has consistently drawn about 2MM fans a year since the Great American Ballpark opened in 2003. The team's first division title and playoff appearance since 1995 will certainly help increase interest.
As our Transactions Tracker shows, the Reds have doled out over $150MM in contract extensions to four players this offseason: Jay Bruce, Bronson Arroyo, Johnny Cueto, and NL MVP Joey Votto. Edinson Volquez is rumored to be next in line.