AL East Notes: Price, Longoria, Ortiz, Helton

We've already shared a Nate McLouth free agent profile, some Blue Jays notes, Yankees notes and the news of Robinson Cano's contract demands today, so let's take a look around the rest of the AL East…

• This could be David Price's last season and playoff run with the Rays, as CBS Sports' Danny Knobler figures that this offseason (when Price has two remaining years of team control) is the perfect time for the Rays to maximize their return on a trade.
• Rays third baseman Evan Longoria looked up to Derek Jeter as a kid, yet he didn't emulate Jeter by playing for the Yankees but rather by staying with one franchise for his career, Harvey Araton of the New York Times writes.  Robinson Cano has the opportunity to be a one-franchise player if he re-signs with the Yankees this offseason and Longoria believes Cano will stay because the Yankees are always looking to contend.  “I’m sure Robby realizes that his organization is never going into a year saying they are rebuilding,” Longoria said. “You can’t not like that, or respect that.”
• Unless David Ortiz goes on the DL over the next four days, the Red Sox slugger has stayed healthy enough to add an extra $4MM to his 2014 salary, ESPN Boston's Gordon Edes writes.  Ortiz the first 20 days of the season on the DL with his right Achilles injury but hasn't returned, so he is now guaranteed $15MM in the final year of his two-year contract with the Sox.
• The Red Sox were Todd Helton's last opponent at Coors Field, and Nick Cafardo of the Boston Globe notes that the Sox twice tried to acquire Helton from the Rockies.  A proposed 2002 blockbuster would've seen Helton and Larry Walker go to Boston in exchange for a trade package headlined by Manny Ramirez, and then in 2008 the Rockies turned down an offer of Mike Lowell for Helton straight-up.
• The time has come for the Orioles to increase payroll and add the necessary remaining pieces to their contending roster, Peter Schmuck of the Baltimore Sun argues.