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Trevor Bauer

The Reds May Have To Replace 2 Solid Starters

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If we’re lucky enough to see a 2020 Major League Baseball season, it could prove to be the year the Reds finally escape from a long-running stint toward the bottom of the National League Central. Not only did the Reds have an aggressive offseason, as MLBTR’s TC Zencka outlined, but they feature one of the game’s most promising rotations on paper. Luis Castillo, Sonny Gray, Trevor Bauer, Anthony DeSclafani and free-agent pickup Wade Miley comprise a formidable starting five. The problem for the Reds is that they may never see that rotation in action if the coronavirus leads to a canceled season. Even if that group does work together this year, there’s a decent chance that neither Bauer nor DeSclafani will be part of the team beyond then.

Bauer may be the No. 1 starter on a market that won’t have a Gerrit Cole or a Stephen Strasburg type. Granted, Bauer’s only two years removed from performing like an elite pitcher with the Indians. Last season wasn’t nearly as successful, though, as Bauer had immense difficulty keeping runs off the board after the Reds acquired him from their in-state rivals in July. Bauer has pitched to a horrid 6.39 ERA in 56 1/3 innings in their uniform so far, but the Reds are no doubt expecting a rebound in 2020. Otherwise, they wouldn’t have kept the 29-year-old strikeout artist around on a $17.5MM salary.

DeSclafani won’t cost the Reds nearly as much this year (just under $6MM), but the 30-year-old gave the Reds better numbers than Bauer in 2019. Returning from two injury-affected seasons, DeSclafani logged a 3.89 ERA/4.43 FIP with 9.02 K/9 and 2.65 BB/9 in 166 2/3 innings. Even if there’s no season, then, he should be able to find a decent payday should he join Bauer on the open market.

The Reds will definitely take a hit if they lose both Bauer and DeSclafani, though the good news is that Castillo, Gray and Miley should still make for a solid foundation a year from now. What would they do about the other two spots, though? Well, the Reds do have a slew of pitchers among their highest-graded prospects – MLB.com has six pitchers in the team’s top 15, including No. 1-ranked Nick Lodolo – but it remains to be seen how many will be able to contribute in the near term. And perhaps someone like former top prospect Jose De Leon, whom the Reds traded for in November, could force his way into the mix. There’s also Tyler Mahle, who was a standout farmhand in his own right not that long ago, though his production was less than stellar during a 25-start season in 2019 (5.14 ERA/4.66 in 129 2/3 innings).

If the Reds aren’t sold on their in-house options for next season, there are always the trade and free-agency routes. Notably, the Reds didn’t draft a single member of their current rotation – they either a swung a deal to land them or signed them. So, you know president of baseball operations Dick Williams and general manager Nick Krall aren’t shy about looking elsewhere, and they further proved it this past offseason by signing Miley, Nicholas Castellanos, Mike Moustakas, Shogo Akiyama and Pedro Strop to deals worth a combined $165MM-plus. Based on that level of spending, you’d think the Reds would do their best to retain Bauer and DeSclafani. If not, they could try for any number of free agents (Robbie Ray, Marcus Stroman, Mike Minor, Jose Quintana, Masahiro Tanaka and James Paxton are also on track to become available) and/or make a trade. It’s tough to speculate so far in advance as to who may wind up on the block, but Mike Clevinger and Carlos Carrasco (Indians), Jon Gray (Rockies) and Chris Archer (Pirates) are a few of the starters who come to mind.

COVID-19 is negatively affecting every team, but Cincinnati might be near the top. It has built what looks like a respectable team as a whole and a capable starting staff, but there’s a chance it won’t get to see its present roster in action. And it’s going to sting even worse if the Reds lose Bauer after giving up a well-regarded prospect in outfielder Taylor Trammell for him last summer. The Reds will likely issue Bauer a qualifying offer next winter, which would entitle them to some compensation if he departs, but that wasn’t the goal when they acquired him. Rather, the hope is that Bauer and DeSclafani will help form an easily above-average rotation in 2020 and end the club’s six-year playoff drought.

Photo courtesy of USA Today Sports Images.

MLBTR Poll: Bauer vs. Ray vs. Stroman

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Baseball’s hiatus gives us an opportunity to examine both the past and future of the sport. Yesterday, MLBTR’s Mark Polishuk looked back at a potential franchise-altering trade that never materialized. Today, we’ll turn our attention to the future: specifically, the upcoming free agent class.

MLBTR’s Tim Dierkes ran his initial 2020-21 free agent power rankings a few weeks ago. No question, Mookie Betts looks like the jewel of a position player heavy class. Yet the pitching side looks a bit muddled. Trevor Bauer, Robbie Ray and Marcus Stroman checked in alongside one another (in that order) as the three arms in Tim’s top ten. Obviously, there’s time for one to emerge as the unquestioned top starter on the market in 2020. As of now, though, which hurler do the MLBTR readers anticipate getting the top guarantee next winter, and which one would you prefer your favorite team roll the dice on?

  • Trevor Bauer, Cincinnati: For most of his career, the 29-year-old Bauer’s been a durable, mid-rotation type. He’s soaked up tons of innings, but in five of six seasons, he’s put up an ERA between 4.18 and 4.55 (with marginally better FIP’s). At his best, though, Bauer flashed a ceiling most pitchers can only dream of. In 2018, the former #3 overall pick worked to a 2.21 ERA with an elite 30.8% strikeout rate. An unsustainably low HR/FB rate meant that ERA always figured to regress somewhat, but it was still surprising to see Bauer post a league-average 4.48 mark in 2019. Bauer, of course, has expressed a desire to sign a series of one-year deals as a free agent. If he sticks to that plan, he’ll almost certainly not garner the top overall guarantee for a pitcher this offseason (or any other). But that high-risk approach is easier to espouse in theory than in practice, and Bauer recently walked back that plan a little bit. His free agency will be fascinating to follow.
  • Robbie Ray, Arizona: A bit like Bauer, the 28-year-old Ray is a tantalizing but somewhat frustrating talent. Since the start of 2017, he ranks fifth among starters (minimum 300 innings) in strikeout rate and 12th in swinging strike rate. He’s surrounded by the game’s aces on both leaderboards. Only Tyler Chatwood and Francisco Liriano have higher walk rates than Ray in that same period, though. The southpaw has never had a season with a better than average walk rate; that general inefficiency has run up some high pitch counts and helped prevent Ray from ever eclipsing 175 innings in a season. His ERA’s the past four years have varied quite a bit (4.90, 2.89, 3.93, 4.34). Teams could have different evaluations for Ray’s future, but the most likely outcome seems to be solid mid-rotation production via something of an extreme approach.
  • Marcus Stroman, Mets: Unlike his top two competitors, Stroman doesn’t generate many whiffs. The 28-year-old’s sinker is more conducive to a ground-ball heavy game. He throws strikes and has managed to avoid home runs even in the juiced ball era thanks to strong contact management. Stroman’s sinker/slider/cutter mix isn’t the four-seam/curveball combination coveted by most teams nowadays. Nevertheless, he’ll have plenty of suitors since he’s proven capable of ample success. 2018 was an injury-marred struggle, but Stroman’s put up at least 184.1 innings in three of the past four seasons and boasts a career ERA of 3.76. That’s a better track record of run prevention than either Bauer (4.04) or Ray (4.11) can boast.
  • Others: Other free agents to be (complete list of 2020-21 free agents) include Kevin Gausman, James Paxton, Alex Wood and Taijuan Walker. Between age, injuries and/or recent underperformance, it’s tough to project any of them to beat Bauer, Ray or Stroman this winter. Perhaps you’re more optimistic about someone a bit under-the-radar?

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Quick Hits: Bauer’s Sandlot Game, Yankees, German, Astros, Verlander

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The enigmatic Trevor Bauer isn’t letting a state of emergency stop him from playing baseball, per his Twitter account. Bauer is organizing a “sandlot” game for any interested MLB or MiLB  players still in Arizona, complete with mandatory mics for all players involved for streaming across his social channels. While the wisdom of such a gathering may be at odds with directives of social distancing, there will no doubt be plenty of interest in watching Bauer spearhead, well, anything, really, but especially a sandlot-style ballgame as the rest of the sporting world is in shut down. More than half of his Reds’ teammates have left camp, per The Athletic’s C. Trent Rosecrans, but many players from the Reds and other organizations remain in Arizona. Let’s check in on how else the virus might be affecting the ramp-up to the 2020 season…

  • Yankees’ right-hander Domingo German, currently suspended for violating MLB’s domestic violence policy, will have his own return delayed in step with the MLB season, per Ken Davidoff of the New York Post. Davidoff offers clarification on the terms of German’s suspension, which will keep him on the shelf for the first 81 games of the 2020 season, whenever the season begins. Because the terms of the suspension are classified in games, there’s little wiggle room for German even if the season should be further delayed or truncated due to the spread of COVID-19. German had his best season to date in 2019, going 18-4 with a 4.03 ERA/4.72 FIP across 143 innings of work, striking out 9.6 K/9 versus 2.5 BB/9.
  • The Astros might be see the biggest benefit of a delayed season as it gives their ace Justin Verlander time to heal, writes MLB.com’s Ricard Justice. The Astros have a difficult season ahead, and Verlander is arguably the most important player for the defending American League champs. Verlander’s lat strain had put his opening day start in question, but with an extra month (and perhaps more) to heal, the Astros’ will certainly benefit in getting Verlander back earlier, even if he’s not ready whenever the season does actually kick off.

Trevor Bauer Discusses Future

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Always known for thinking outside the box, Reds right-hander Trevor Bauer has another unconventional idea: Wherever he signs as a free agent after this season, he wants to pitch every fourth day instead of every fifth, Bobby Nightengale of the Cincinnati Enquirer reports.

“It only seems crazy because no one is doing it right now,” Bauer said of his plan. “But I’m very convicted in the fact that, one, I can do it. Two, I would be better doing it. And three, it would be a benefit to my team.”

Along with that request, Bauer wants to play for a contender that respects him and values technology, Nightengale relays. That all seems reasonable enough, but whether anyone would sign him with the intention of starting him every fourth day is an open question. Regardless, it’s not the first time Bauer has expressed a willingness to pitch on short rest.

Back when he was a member of the Indians during the 2017 ALDS, Bauer made a start on three days’ rest, saying beforehand, “I consider this normal rest for me.” He added, “If I could draw it up personally, this is how I’d pitch every time.”

Bauer then went out and yielded four earned runs in 1 2/3 innings in a loss to the Yankees, though it wouldn’t be fair to pass judgment based on a one-game sample size.

Aside from offering his opinions on how much rest he prefers, Bauer has raised eyebrows in the past by expressing a desire to eschew long-term contracts and sign one-year deals for the rest of his career. While discussing that subject with Nightengale, the 29-year-old seemed less sure of how he’ll proceed.

“I mean, I don’t know how I’m going to react once free agency gets here,” Bauer stated. “I said what I said, but you can never know how it’s going to go until you actually get there.”

Bauer also noted that he’s not motivated by money at this point, having “made a lot of” it during his career. He earned just under $30MM in salaries from 2011-19, according to Baseball Reference, and will make another $17.5MM this season in his last year of arbitration control.

Bauer may be in for another big salary in 2021, but it’s fair to say that will depend in part on how he pitches this year. While he had a rough go of it with the Reds after they acquired him from the Indians last July, his combined production between the two teams was still decent. The hard-throwing Bauer wound up with a 4.48 ERA/4.34 FIP and 10.69 K/9 and 3.46 BB/9 in a career-best 213 innings (his fifth straight season with 175 or more frames), but those numbers pale in comparison to his all-world output from 2018.

Reds Avoid Arbitration With Trevor Bauer

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The Reds have worked out a deal with right-hander Trevor Bauer, according to MLB.com’s Mark Feinsand (via Twitter). He’ll pitch for $17.5MM in 2020 rather than going to a third-straight hearing.

The MLBTR/Matt Swartz model projected a beefier raise than the $4.5MM that Bauer will ultimately receive. But as Matt explained recently in a detailed breakdown of Bauer’s case, the model’s predicted $5.6MM raise (to a $18.6MM salary) felt a bit lofty when examining specific recent comps.

It’s an important number, not just for Bauer and the Reds. As the above-linked post explains, this sets a new reference point for pitchers of this type — i.e., those that have thrown a lot of innings and perhaps even produced a big strikeout tally in their platform year, but with uninspiring results in the earned-run department.

Bauer had secured big victories in hearings with the Indians in each of the prior two offseasons. But he saw eye to eye with his new organization, which picked him up in a surprising trade in the summer of 2019.

This time around, Bauer was carrying a somewhat less enticing statistical record. He racked up the innings (213) and strikeouts (253), but ended the 2019 season with only a 4.48 ERA as well as a losing record (which does factor for arbitration).

Arbitration Breakdown: Trevor Bauer

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Over the coming days, I am discussing some of the higher profile upcoming arbitration cases. I rely partly on my arbitration model developed exclusively for MLB Trade Rumors, but will also break out some interesting comparables and determine where the model might be wrong. 2020 projections are available right here.

Trevor Bauer’s arbitration cases have gone to a hearing two years in a row, and he has emerged victorious both times. However, his 2019 performance was weaker in several ways, and it remains to be seen how big a raise he can get over his $13MM salary from 2019 in his last year before reaching free agency.

My model does see him getting a sizable $5.6MM raise, mainly due to his career-high 213 innings and 253 strikeouts. After putting up a 2.21 ERA in 2018, Bauer regressed back to a 4.48 ERA in 2019 and actually had a losing record of 11-13 for the first time in four years. This was not merely bad luck either. His FIP worsened by nearly two runs as well, going from 2.44 to 4.34. Of course, with a very low HR/FB in 2018, his FIP benefited. But SIERA adjusts for this and still saw nearly a one-run deterioration from 3.21 to 4.14 for Bauer. Bauer walked a career high 82 hitters while allowing 34 home runs. Despite his higher strikeout total, his K/9 fell slightly from 11.3 to 10.7 in 2019.

Arbitration panels do not use sabermetric stats like FIP or SIERA very frequently, so Bauer’s case will largely come down to his robust 213 innings versus his 4.48 ERA. Finding similar comparables is tricky, but several potential pitchers do emerge.

If we focus on pitchers with at least 180 innings pitched but ERA’s over 4.0 who were entering arbitration for the third or fourth time, we get four pitchers in recent years that seem comparable. Each got raises between $3.0 and $3.55MM, obviously less than Bauer’s $5.6 million projection. Of course, none struck out hitters at anywhere near the clip that Bauer did. Patrick Corbin in 2018 had the highest total strikeouts of the bunch with 178 in 189.2 innings and a 4.03 ERA to go along with a 14-13 record. He got a $3.55MM raise. With fewer innings and way fewer strikeouts, Corbin’s case is clearly weaker. Tanner Roark’s 9-15, 4.34 performance in 180.1 innings earned him a similar raise last year ($3.53MM), while Andrew Cashner’s 184.2 innings and 6-16, 4.34 performance only got him $3.1MM back in 2016. Hector Santiago got a $3.0MM boost in 2017 after going 13-10 with a 4.70 ERA in 182 innings. Each of these four pitchers had a weaker case than Bauer, so his floor is probably in the mid-3’s.

If we flip things to look for pitchers with similar strikeout totals, only three guys with similar service time had 225 strikeouts going into their third of fourth year of arbitration during the last five years. David Price got a $5.75MM raise five years ago after a 15-12, 3.26 campaign, in which he threw 248.1 innings and struck out 271 batters. That case is probably somewhat stale though, even if Price clearly had a better case than Bauer does now. More recently, Gerrit Cole got a $6.75MM raise last year and Jacob deGrom had a $9.6MM raise. The 1.70 ERA that deGrom posted en route to a Cy Young Award clearly makes him a poor comparable for Bauer. Even Cole’s 2.88 ERA is a run and a half better than Bauer’s 4.48. Cole went 15-5 in 200.1 innings and struck out 276. Cole’s $6.75MM raise is obviously a ceiling.

It seems unlikely that Bauer will fall below Patrick Corbin’s $3.55MM raise or best Cole’s $6.75MM raise, and should land somewhere in between. To get the $5.6MM the model projects, he may need to argue that Price’s $5.75MM raise from 2015 is too stale to be relevant, which puts him somewhere in the vague range between Corbin and Cole. I suspect Bauer may not get quite up to that point, although if he does take his case to a panel again, he could quite easily get there if the Reds aim too low. Bauer will certainly be an interesting reference point for pitchers with significant innings and strikeout totals who put up mediocre traditional statistics in future years, since it is obvious that few such cases currently exist.

NL Notes: Giants, Bumgarner, Bauer, Manfred, Padres, Yates

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The Giants “remain engaged” on franchise legend Madison Bumgarner, according to the last check of the San Francisco Chronicle’s Henry Schulman (link). Obviously, the word “engaged” can be taken to mean any number of things–ranging from casual contact to protracted negotiation. It is notable, though, that Bumgarner’s longtime team apparently hasn’t been scared off by the increasing amount of competition for his services.

Since November, we’ve heard the Twins, Padres, Dodgers, Reds, White Sox, Diamondbacks, and Cardinals all linked to the lefthander to varying degrees. It became clear that MadBum’s reps were seeking something in excess of $100MM after they apparently passed on a reported $70MM-plus offer from Arizona earlier this offseason. Recent ceiling-raising deals for Stephen Strasburg and Gerrit Cole have likely only helped position such a nine-figure contract as a probable outcome.

More Saturday notes from around the NL…

  • Add Reds pitcher Trevor Bauer to those critical of proposed changes from Rob Manfred and the league office. Well, perhaps “critical” doesn’t exactly do Bauer’s Saturday comments justice–perhaps “scorched earth” would be a better descriptor? “At least Rob Manfred is trying to ruin baseball at all levels and isn’t discriminating,” Bauer said on Twitter today. “Something to be said for consistency, I guess.” Bauer then asked followers what their “most hated Rob Manfred idea” was, before following up with a second tweet that characterized Manfred’s proposed changes as a “money grab”. While players should be entitled to their own opinions, it rates as newsworthy to see a public-facing employee criticize a central administrative office so, well, publicly. Whether other players share Bauer’s enmity toward proposed changes–which center around minor league contraction–is an open question.
  • Although it still remains to be seen if his club will make a front-end addition to its pitching staff, Padres GM AJ Preller certainly feels like their Drew Pomeranz addition will help make its bullpen one of MLB’s best. “I think the way Drew pitched at the end of last season, what Kirby’s done the last three years and especially last year, we feel really good about the back part of our bullpen,” Preller said of pairing Pomeranz with closer Kirby Yates, as quoted in an article from Peter Abraham of The Boston Globe. Interestingly, Preller also made some comments that, if we’re inclined to close reading, could be seen as something of a statement on Yates’ future with the club. “If that ends up being something that plays out for us over the course of Drew’s four years, and we have lights out back of the bullpen, that would be ideal, honestly,” Preller said. Yates only has one year of control remaining, and extension talks have seemed rather touch-and-go to this point. Preller didn’t mention the Hawaiian by name in the last part of that quote, and his use of the word “ideal” should also be noted; still, it does give some indication of how the team’s top baseball operations mind envisions the club’s pen in future seasons. Jeff Sanders of the Union-Tribune relayed that the club plans to resume contract talks with Yates after, in Preller’s words, the club gets “a better sense of where we’re at payroll wise, where we’re at roster wise” over the next few weeks.

Trevor Bauer Explores Different Agency Experience, Becomes First Client Of Luba Sports

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Enigmatic hurler Trevor Bauer has left the Wasserman Media Group to become the first client of Luba Sports, per The Athletic’s Ken Rosenthal. Luba Sports is a new sports agency started by Rachel Luba, who officially became certified as an MLB agent on November 1st. Luba Sports will make up just one part of Bauer’s new representation, however. Bauer hired another certified MLB agent, Jon Fetterolf, a litigator from Zuckerman Spaeder who has a history of assisting agents in arbitration proceedings.

Bauer had no qualms with his previous agency, who did, after all, help him win consecutive arbitration cases against the Cleveland Indians, but at this stage in his career, he’s looking not only at his own upcoming arbitration case, but at the system as a whole. Surprise surprise, but the innovative and free-thinking Bauer has eyes towards making a difference for the betterment of players. Still, Bauer makes a point not to disparage the Wasserman Media Group or the current system. Rather, he aims to give players another option of representation moving forward

As such, the structure of representation set up between Bauer, Luba, and Fetterolf differs from the standard practice in baseball, in which players typically pay 5% of their salaries to their agents upon reaching the majors. Instead, Fetterolf will make a lower commission (1.5 to 2.5%) that differs depending on the player’s career status, plus an hourly rate. Still, the overall fee caps at 5% for an arbitration-eligible player and 4% for a free agent. Depending on the hourly workload, then, players have the potential to pay a good deal less under this structure.

The goal of this system would be to allow players to pay strictly for services rendered, thereby allowing a more personalized agency experience. Rather than being locked into the commission model, an “a la carte” system gives players the option of paying less for fewer services (or paying more for more). This would not wholly upend the player-agent relationship, though it does provide an interesting opportunity for players to reconsider the current structure and explore a system that might work more in their favor. It’s certainly on brand for Bauer to push for this type of innovation, and it will be interesting to follow the extent to which Luba Sports or similar agencies can make inroads with the MLB player community.

Bauer and Luba’s relationship dates back to their days as undergraduates at UCLA when they met in a communication studies class. Luba would go on to become an attorney and work for the players’ union during the 2018 arbitration season. She would be offered a position as an agent with another agency, but chose to forge her own path instead.

The timing here, of course, is not coincidental as Bauer prepares for his final time through arbitration this winter. MLB Contributor Matt Swartz projects Bauer to earn $18.6MM with the Reds this season.

Quick Hits: Maxwell, Lorenzen, Bauer, Manfred

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Former Athletics catcher Bruce Maxwell is a player known more for his ideological stances than for his performance on the diamond, but that hasn’t stopped the backstop from turning a few heads while playing in Mexico this season. The San Francisco Chronicle’s Susan Slusser can be counted as one who has taken the time to notice Maxwell’s torrid production south of the border, as the veteran scribe profiled the catcher’s attempts to resurrect a career impacted, in part, by his decision to kneel during the national anthem in 2017 (link). The now-28-year-old Maxwell hit .325 with 25 homers in 2019 while playing for the Acereros de Monclova, a team that also featured fellow former Athletic Chris Carter. But, as Slusser points out, it’s far from clear if Maxwell’s foreign success will be enough to entice teams to overlook the “political baggage” (Slusser’s words) associated with him.

“People say you have to be stand-up citizens, but guys who are taking steroids come back and they still have jobs,” Maxwell said to Slusser in regard to his current lack of stateside of employment. “Guys who beat their wives are back like nothing happened.” While Maxwell had a few other expletive-laced thoughts on the subject of perceived double standards within the business of sport, he did also admit to some mistakes over a brief MLB career that saw him hit .240/.314/.347 (83 wRC+) over 127 games. “I accept I had an attitude,” Maxwell said, “and I could have changed it and I didn’t; I accept responsibility for that.” Maxwell, in addition to his anthem protest, also gained notoriety for a 2017 arrest for aggravated assault.

More notes from around the game, as the Nats and Cards do battle in the NLCS…

  • While any news involving Maxwell is likely to inspire some commenting forum debate, our second item comes with far less controversy. In a piece for The Cincinnati Enquirer, Bobby Nightengale profiles Reds hurler Michael Lorenzen’s offseason quest to add velo to his already-fearsome fastball (link). Notably, Lorenzen is planning to seek the tutelage of recently new teammate Trevor Bauer. “We’re talking about making my delivery more efficient where I’m actually able to throw harder with less effort,” Lorenzen said of his discussions with Bauer to this point. “That’s a real thing if you understand human anatomy and human movement. It’s a real thing. With my strength numbers and my power numbers and my movement quality, I should be throwing harder.” As Nightengale points out, Lorenzen already averaged 97.2 mph on his heater this past season en route to notching a 2.92 ERA across 83.1 innings out of the Cincy pen. If Bauer is able to replicate the success he had working with former Indians teammate Mike Clevinger–who added several ticks to his fastball under Bauer’s instruction–the Reds may find themselves with a truly terrifying late-inning option in the Orange County-bred Lorenzen.
  • Evan Drellich of The Athletic published a thoughtful and well-researched piece that touched on MLB’s so-called attendance problem, which the writer positions as a possible consequence of broader societal moves toward online–and not in-person–leisure activities (link). MLB attendance was 68,494,752 in 2019, down 1.7 percent from the 2018 season, but Drellich points to the year-over-year growth of MLB At Bat and MLB.tv as signs that the league is growing in ways that may not be evident when looking at attendance data alone. Commissioner Rob Manfred is inclined to agree with this line of thinking: “We try to think about engagement with the game,” Manfred told Drellich. “We sell different things. We sell a live product…We sell a broadcast product…We try to look broader than just attendance.” Drellich’s piece also features extensive data regarding the league’s deployment of social science polling data in their concerted effort to engage Gen Z fans–very heady stuff, for those so inclined.
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